Traditional media mostly refers to the tools for broadcasting information in the new social media era. These forms of communication are the traditional and steadfast methods that a business uses to reach both consumers and other companies. It is the non-digital advertising or marketing methods. Television, radio and print advertisements including newspapers, magazines, books and even CDs are forms of this traditional media. Door-to-door campaign, banners and pop ups, billboard advertisements and off-site signs are also considered as traditional media. It is mostly one way and difference between new media and traditional media wherein the final message is the message that the business house wants to promote.